News • July 5, 2014

Home United welcomes Linco Investments as anchor sponsor


Singapore, 30 June 2014 – Home United Football Club (HUFC) welcomed a new anchor sponsor, Linco Investments, to its family of sponsors, soon after partnering with sporting giant Puma.

On Friday, 27 June, HUFC and Linco Investments signed a Partnership Agreement worth S$2 Million in cash and kind for the next 3 seasons (2014-2016), making it one of the most lucrative sponsorships in the club’s history. With this partnership, the two parties will collaborate on numerous projects promoting football as a dynamic and healthy medium in the local sporting arena.

Linco Investments, currently managed and succeeded by ex-National sailor John Lin, is a subsidiary of First Linco, a home-grown company which covers business interests from property development, private equity to the food and beverage sector.

“We have always been firm believers in seeking opportunities to develop local sports and this marks the beginning of our foray into supporting local sporting endeavours. We hope the partnership with Home United Football Club and the Home United Youth Football Academy (HYFA) will encourage talented youths to realise their sporting talent and our business community to get involved with local sports,” said the former sailor and avid football fan John Lin, Managing Director of Linco Investments.

Reiterating Lin’s emphasis of talented youths is Linco’s Director Roy Tay, who has represented Singapore in numerous Asian and SEA Games sailing events – “We are particularly excited about working with the Home United Youth Football Academy. Having the opportunity to excel in sports in my youth and having experienced the benefits of sports, we hope through this partnership we are able to empower young athletes with the positive values of sports and develop them into young leaders of the future.”

Home United broke new ground earlier this year in launching the Home United Youth Football Academy at Mattar Road. HYFA is envisaged to be a pioneer in youth empowerment through football in Singapore, with its focus on at-risk and underprivileged youths. It seeks to create access to opportunities, and make a constructive difference in their lives by engaging them in meaningful sports activities.

Azrulnizam Shah, Chief Executive of HUFC, added “We are thrilled with the new sponsorship deal, which would not only enable Home United to strive towards our aim of being Singapore’s most successful S-League club but also more importantly contribute towards distinguishing the club through its community mission of taking youths off the street by its values of discipline, fitness and commitment.”